{"product_id":"elico-gold-label-itchy-dog-shampoo-250ml","title":"Elico Gold Label Itchy Dog Shampoo 250ml","description":"\u003cp\u003eA concentrated neem oil and coconut oil shampoo formulated for dogs with itchy, irritated skin and coats that need more than a basic clean. Neem oil and coconut oil are the named active ingredients, working together as an antibacterial and antifungal conditioner that deep-cleanses the skin and coat in a single wash. Neem oil is also a recognised natural flea deterrent, which is one of the reasons owners reach for neem-based shampoos rather than insecticide-heavy washes.\u003c\/p\u003e\n\u003cp\u003eThe 250ml bottle is highly concentrated and designed to be diluted with water before use, so it goes a long way per bath. Gold Label is a British family business founded by pharmacists Trevor and Josephine Stockill, and the canine range applies the same formulation discipline the brand is known for on the equine side - the dog Itchy Shampoo is the canine counterpart of Gold Label Paragon Shampoo, sharing the same neem and coconut oil active base. Use it as part of a wider skin care routine rather than a one-off bath: regular use is more effective than occasional washes for dogs that itch, scratch, or have flaky or dull coats.\u003c\/p\u003e","brand":"Trilanco","offers":[{"title":"Default Title","offer_id":58559827706230,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/7275\/5009\/files\/itchy.webp?v=1787924477","url":"https:\/\/www.merseafarmshop.co.uk\/products\/elico-gold-label-itchy-dog-shampoo-250ml","provider":"Mersea Farm Shop \u0026 Country Stores","version":"1.0","type":"link"}